Jeans, more than 100 years and still so cool!

Every morning you wake up and put on your jeans, but how much do you know about them?
On 20th May it is the birthday of the most famous trousers in the world and we are here to teach  you about them.

Levi Strauss was born in Germany in 1829, his birth name was Loeb. He lost his father when he was 16 and he and his family went to the States were they reunited Jonas and Louis Strauss, two older brothers in New York City, were Levi had to work in his brother's bussines. Levi supported many religious and social causes as well as he helped to establish the first synagogue in the city. He also gave money to several charities and orphans.

BIRTH OF THE JEANS (1873)

Jacob Davis a tailor joined strauss to create and patent more durable work pants. This clothes were made with an original denim cloth. Davis used metal rivets on the pockets to make them with a high resistence pants .The following year, the patent was granted to Strauss and Davis. Strauss called them "waist overalls"  but now they are known as blue jeans.

THE TWO HORSES (1886)

The logo of the two horses indicates the incredibly strenght of Levi's clothes, it was used for first time in 1886 and now a days it hasn't changed.

WEAR BICYCLE PANTS! (1895)

Levi Strauss & Co. presents the first pants to go cycling, this pants got really much success because they had a high resistance and started to be very fashionable but not as much as the blue jeans.

LEVI STRAUSS DIES (1902)

When Levi died on September 1902 his sons were in charge of the bussiness and they used part of his money for charity.

DESTRUCTION (1906)

18th april 1906 the earthquake in San Francisco destroyed the main factory. The new fabric was built a few years later and the employers did not loose their work.

LEVI'S IN JAPAN (1908)

Levi's horses reach Japan! Levis jeans are spread around Asia, South Africa and Australia. They are becoming more and more important aroud the world.

NEW CLOTHES (1909-1918)

Between this years caqui pants and coats are introduced as well as small trousers for children who were very new and got high success. "Freedom-Alls" appear for women it was a kind of tunic-pant dessigned to give confortable clothes for women.

IT IS OFFICIAL (1928)

LS&Co are known over the world in 1928 and now they continue been so fashionable, and you can also find them in every part of the world!

Como siempre, si se da click a las imágenes se os redireccionará a su debida fuente. ¡Un saludo!

Bibliografía:
Página oficial de Levis